Pens Eye View: Danny Nappi at MAGIC

Mar 02, 2010

“I want them to think that when they see their reflection in a window or door that they look amazing..."

Cruising the aisles of the Pool Tradeshow during MAGIC, it was hard to keep track of where I was. Some booths made me feel an east coast, some a west coast feeling, others showed a more European flare. With anyone who is anyone in the fashion world gathered in one space to show their lines, you are so concerned about making sure you see everyone that rarely do you circle around to the same booth more than once. This was my case with Danny Nappi and Nappi Clothing. Nappi’s palette and vibe was similar to what I like, which first caught my eye. Then when I struck up conversation with the Salt Lake City designer, discussing his vision for the brand, I got the feeling Nappi was more than just a clothing line but really a lifestyle. I asked Nappi what he wants people to think when they wear his clothes and he says proudly, “I want them to think that when they see their reflection in a window or door that they look amazing - that the fit really flatters their look. I also want them to think about how comfortable they feel in the clothing a great fit with great fabrics makes for a great look.”

“We have set out to be the best in t-shirts and jeans because I am a t-shirt and jeans kind of guy.  I have spent my entire fashion career perfecting the fit and feel of denim and here in Utah we are known for out denim and I want now to take that to the world. When you think of jeans and a t-shirt you think of Nappi.”

Pens Eye View



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